Just as his 3-year-old thoroughbred Outwork thundered down the race track at the Kentucky Derby earlier this year, BODYARMOR Co-Founder and Chairman Mike Repole is in his own race as he aims to beat the competition in the $11.2 billion global sports drinks market.
BODYARMOR, a brand of Queens, NY.-based BA Sports Nutrition LLC, was co-founded by Repole and Lance Collins in 2011. After a test run on the West Coast, the premium sports drink line officially launched in 2012.
Containing 10 percent coconut water, potassium-packed electrolytes, B vitamins and vitamins A, C and E, BODYARMOR is available in all 50 states in eight flavors: Strawberry Banana, Orange Mango, Fruit Punch, Tropical Punch, Mixed Berry, Lemon Lime, Grape and Blackout Berry. Additionally, the low-sodium sports drink has no artificial flavors or sweeteners and is gluten free with no caffeine, the company says.